02/10 HR
Head - Executive Search at Keysite Solutions Executive Search

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Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-7 yrs)

Chennai Job Code: 853082

Brand Manager - Biggest Group (Tier One College Only)

We have an urgent role with one of the biggest group at Chennai

Role : Brand Manager

Candidates Profile

Education : Post Graduate in Management with Marketing as specialization from Tier-1 Institutes

Work Experience - Post Qualification: 5+ Years

- Area of Work Experience: 2 year in Field Sales

- 2+ year in Brand Marketing & Product Development

Additional Areas: Should be in FMCG space

- Knowledge about Consumer Research & Media

- Processes of Product & Packaging development

- Companies to be considered: FMCG (1st choice) or any other company which has a branded product

- Brand Manager (BM) shall be the custodian of the Brand Asset, focused on and in-charge of creation of all Brand Strategies and communications for effecting higher saliency, recall and awareness at the consumer end in line with the portfolio objectives.

- Ensure development of existing and new categories to enhance the Brand Image in consonance with Brand portfolio objectives.


- Assist in the development of Brand Vision and Strategy

- Create Brand activity plan to Communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness

- Operationalization of plan by engaging with sales, operations and supply chain team

- To enhance the Brand Value and Volume share in the marketplace

- Innovate existing Products and processes and develop new categories in line with the portfolio objective

- To track & control marketing spends for the Brand


- Create Brand activity plan to effectively communicate the Brand positioning to consumers

- Develop the annual brand plan in line with the Business strategy

- Implement the brand plan (ATL+BTL) to ensure that brand objectives are achieved

- Manage external agencies to ensure all brand activity is in line with the requirements of the brief

- Operationalization of plan by engaging with sales, operations and supply chain team

- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain

- Provide product knowledge to the Trade Marketing team to improve selling effort.

- Enhance the Brand Value and Volume share in the marketplace

- To measure and manage the medium and the long term Brand health

- Commission research and rigorously analyze data to ensure brand issues are understood by geography and corrective action identified.

- Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions

 Improve profitability of the current range with higher value capture for business through:

- Modifications in existing products

- Launch of new SKU- s, including new to market SKUs

- Innovate existing Products and processes and develop new categories in line with the portfolio objective

- To develop, document and deliver insights of consumer behavior,

- Usage patterns, Purchase behavior and frequency

- Factors influencing purchase and importance of each

- Define Consumer centric Product strategy for the portfolio with focus on developing sustainable competitive advantage for business

- Develop the packaging, product, communications, price and image positioning of Products under the Brand

- Competitive benchmarking for each SKU in the product categories

- Employ innovation in products and processes in order to achieve competitive advantage

- Work along with the Operations and Finance teams in developing the right product and marketing mix within the agreed timelines.

- Collaborate with programming and channel development manager in formalizing the launch plan

- Track & control marketing spends for the Brand

- Understand the impact of cost elements on brand profitability and

- Manage and effectively utilize the brand budget

- Statutory Compliance & Code of Conduct

- Liaison with the Corporate IPR & Legal team on Brand propriety and legal issues.

- Adherence to company code of conduct

- Conformation to all financial and administrative systems.

- Compliance with all statutory and regulatory norms


- Brand Vision and strategy clearly developed, communicated and executed

- Increase in Brand volume and value share

- Increase in Brand Profitability

- Adherence to project timeline for new product launches.


Women-friendly workplace:

Maternity and Paternity Benefits

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