Head - Executive Search at Keysite Solutions Executive Search
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Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-7 yrs)
Brand Manager - Biggest Group (Tier One College Only)
We have an urgent role with one of the biggest group at Chennai
Role : Brand Manager
Candidates Profile
Education : Post Graduate in Management with Marketing as specialization from Tier-1 Institutes
Work Experience - Post Qualification: 5+ Years
- Area of Work Experience: 2 year in Field Sales
- 2+ year in Brand Marketing & Product Development
Additional Areas: Should be in FMCG space
- Knowledge about Consumer Research & Media
- Processes of Product & Packaging development
- Companies to be considered: FMCG (1st choice) or any other company which has a branded product
- Brand Manager (BM) shall be the custodian of the Brand Asset, focused on and in-charge of creation of all Brand Strategies and communications for effecting higher saliency, recall and awareness at the consumer end in line with the portfolio objectives.
- Ensure development of existing and new categories to enhance the Brand Image in consonance with Brand portfolio objectives.
KEY FOCUS AREAS:
- Assist in the development of Brand Vision and Strategy
- Create Brand activity plan to Communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness
- Operationalization of plan by engaging with sales, operations and supply chain team
- To enhance the Brand Value and Volume share in the marketplace
- Innovate existing Products and processes and develop new categories in line with the portfolio objective
- To track & control marketing spends for the Brand
PRINCIPAL ACCOUNTABILITIES:
- Create Brand activity plan to effectively communicate the Brand positioning to consumers
- Develop the annual brand plan in line with the Business strategy
- Implement the brand plan (ATL+BTL) to ensure that brand objectives are achieved
- Manage external agencies to ensure all brand activity is in line with the requirements of the brief
- Operationalization of plan by engaging with sales, operations and supply chain team
- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain
- Provide product knowledge to the Trade Marketing team to improve selling effort.
- Enhance the Brand Value and Volume share in the marketplace
- To measure and manage the medium and the long term Brand health
- Commission research and rigorously analyze data to ensure brand issues are understood by geography and corrective action identified.
- Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions
Improve profitability of the current range with higher value capture for business through:
- Modifications in existing products
- Launch of new SKU- s, including new to market SKUs
- Innovate existing Products and processes and develop new categories in line with the portfolio objective
- To develop, document and deliver insights of consumer behavior,
- Usage patterns, Purchase behavior and frequency
- Factors influencing purchase and importance of each
- Define Consumer centric Product strategy for the portfolio with focus on developing sustainable competitive advantage for business
- Develop the packaging, product, communications, price and image positioning of Products under the Brand
- Competitive benchmarking for each SKU in the product categories
- Employ innovation in products and processes in order to achieve competitive advantage
- Work along with the Operations and Finance teams in developing the right product and marketing mix within the agreed timelines.
- Collaborate with programming and channel development manager in formalizing the launch plan
- Track & control marketing spends for the Brand
- Understand the impact of cost elements on brand profitability and
- Manage and effectively utilize the brand budget
- Statutory Compliance & Code of Conduct
- Liaison with the Corporate IPR & Legal team on Brand propriety and legal issues.
- Adherence to company code of conduct
- Conformation to all financial and administrative systems.
- Compliance with all statutory and regulatory norms
KEY SUCCESS FACTORS :
- Brand Vision and strategy clearly developed, communicated and executed
- Increase in Brand volume and value share
- Increase in Brand Profitability
- Adherence to project timeline for new product launches.
Ved
+91-9811762409
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