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Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-15 yrs)
Company : Leading Multinational FMCG Company
Title/ Designation : Brand Manager
Function : Marketing
Location : Dubai, UAE
Reporting to : GM Marketing
Position Overview :
- Deliver Business objectives (Market share gains, Top line and Gross Margins) through insight based consumer marketing.
Key Stakeholders :
Internal : Marketing Team, Sales Teams, QA Team, Finance Dept. Operations / Production Dept. R&D: Product & Pkg. Development
External : Creative Agency, Media AOR, Market Research Agencies, Production agencies / vendors
Key Responsibilities :
- Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Top line & Brand P&L)
- Integrate ATL & BTL plans for harmonious execution
- Review marketing activities & report brand / business impact with learnings & way forward
- Manage New Product Development from conception to launch
- Evaluate, plan & implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation
- Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands
- Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand
- Competition mapping & tracking reporting
- Product & Proposition benchmarking with competition
- Consumer, category & market insight generation
- Conduct market research depending on market / business requirements
- Market / Category & consumer data analysis (market shares / mind share)
- Consumer STP (segmentation, targeting & positioning)
- Communication Development (TVCs / Other creative output) to deliver the brand and business goals
- Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media,
- Market wise pricing-sizing, benchmarking Britannia products vs respective competition products
- Interact, negotiate, manage relationship with creative, media, PR, market research agencies & vendors
- Design of POS & merchandising elements
- Value engineering / cost reduction measures across product, packaging, activation improving GC & NC
- Annual budget planning, tracking & deployment
- On-ground activation planning & implementation
- Product / brand launch / re-launch / renovation
- Understand Price structures / value chain & demonstrate commercial acumen managing the Brand P&L
- Tracking Brand Health indicators regularly
DESIRED CANDIDATE :
Educational Qualification :
- MBA or equivalent from a premier business school
Experience :
- 5-10 years of Customer/ Trade marketing experience in FMCG Sector In Middle East Countries
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