20/06 Tushar Upala
HR Recruiter at Forret India Pvt Ltd

Views:4914 Applications:356 Rec. Actions:Recruiter Actions:71

Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-15 yrs)

Overseas/International/Dubai/Middle East Job Code: 711586

Company : Leading Multinational FMCG Company

Title/ Designation : Brand Manager

Function : Marketing

Location : Dubai, UAE

Reporting to : GM Marketing

Position Overview :

- Deliver Business objectives (Market share gains, Top line and Gross Margins) through insight based consumer marketing.

Key Stakeholders :

Internal : Marketing Team, Sales Teams, QA Team, Finance Dept. Operations / Production Dept. R&D: Product & Pkg. Development

External : Creative Agency, Media AOR, Market Research Agencies, Production agencies / vendors

Key Responsibilities :

- Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Top line & Brand P&L)

- Integrate ATL & BTL plans for harmonious execution

- Review marketing activities & report brand / business impact with learnings & way forward

- Manage New Product Development from conception to launch

- Evaluate, plan & implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation

- Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands

- Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand

- Competition mapping & tracking reporting

- Product & Proposition benchmarking with competition

- Consumer, category & market insight generation

- Conduct market research depending on market / business requirements

- Market / Category & consumer data analysis (market shares / mind share)

- Consumer STP (segmentation, targeting & positioning)

- Communication Development (TVCs / Other creative output) to deliver the brand and business goals

- Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media,

- Market wise pricing-sizing, benchmarking Britannia products vs respective competition products

- Interact, negotiate, manage relationship with creative, media, PR, market research agencies & vendors

- Design of POS & merchandising elements

- Value engineering / cost reduction measures across product, packaging, activation improving GC & NC

- Annual budget planning, tracking & deployment

- On-ground activation planning & implementation

- Product / brand launch / re-launch / renovation

- Understand Price structures / value chain & demonstrate commercial acumen managing the Brand P&L

- Tracking Brand Health indicators regularly


Educational Qualification :

- MBA or equivalent from a premier business school

Experience :

- 5-10 years of Customer/ Trade marketing experience in FMCG Sector In Middle East Countries

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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