Brand Manager - FMCG - IIM/ISB/MDI/FMS

Brand Manager - FMCG

- Post-Graduation in Management (from a Premier institute) - Batches 2016-18

- Experience of 4 to 6 years in FMCG or FMCG equivalent

- Minimum 3-4 years of experience in Marketing

- Scope category opportunities and define right to win - Skin , Baby, Hand Wash, Color, Other relevant opportunities

- Lead end to end deployment of the bundle across product, packaging, pricing, GTM, activation and demand generation

- Identify opportunities targeting different consumer demographics, channel price pack play across markets

- Ownership of NPD project execution by collaborating with internal and external stakeholders and ensuring delivery within agreed network timelines

- Ideation, creative planning & execution for the IMC (digital + traditional mediums) for the pre-launch, launch & post launch campaign of the portfolio in respective markets

- Working with activation, creative, media agencies on aspects like artwork, adaptations, in-store activations, media implementation

- Custodian of data for the portfolio and country - publish & Analyse Sales & campaign metrics for relevant categories/brand to aid critical brand/portfolio decision making