Brand Manager - FMCG - IIM/ISB/MDI/FMS

Job description: Brand Manager

Exp: 2-5 years(Min 1 Year exp as Brand Manager from FMCG company (food Product)

Education: MBA from Top Tier 1 College

Reporting to: CMO

Responsibility:-

- Analyse our brand position in the market and crystallize targeted customer insights.

- Develop the brand personality & strategy: What is the key value propositions that our brand stands for? Which segments are we targeting?

- Align the company around the brand's vision, direction and choices.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

- Develop and execute brand marketing campaigns for the brand (online and offline).

- Oversee creative execution for campaigns.

- Measure and report brand performance metrics.

- Conduct customer research; monitor market trends and competitor's activities.

Key Requirements:-

- Must be a creative thinker, with out of the box ideas

- Strong analytical ability, with data driven thinking

- Strong understanding of branding strategies - concepts and execution

- Knowledge of online marketing (SEO, SEM, Social media) is a must

- 2-4 years experience, with an MBA in marketing is needed.

- Proven experience managing a consumer brand is a must; experience in FMCG setup preferred

Desired Skills and Experience:-

Marketing, Brand Management, Campaign Management, Online Marketing, SEM / SEO, Social Media, FMCG Marketing, Startup