Brand Manager - FMCG - IIM/ISB/FMS/MDI

- Responsible for brand communication development, Be the custodian of brand equity for the portfolio of brands.

- Create competitive operational marketing plans - by category and brand to include distribution strategy, promotional strategy.

- Manage the delivery of key brand events during the year

- Work with the Digital team & develop relationships with promotional partners that can enhance brand image by association.

- Conceptualizing and developing the core brand strategy for related businesses

- Unearth insights from primary & secondary sources

- Be the custodian of brand equity for the portfolio of brands

- Management of workflows & timelines

- Creating Go to Market communication toolkits to propel business growth

- Partnering multiple internal teams and units

- Driving the digital brand equity and strategy

- Manage multiple agency relationships - across creative, media and business

- Spearhead brand and comms innovation for all portfolios.