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27/12 MD Mobassir
Consultant at Spectrum Talent Management

Views:2108 Applications:473 Rec. Actions:Recruiter Actions:3

Brand Manager - FMCG - IIM/ISB/FMS/MDI (3-10 yrs)

Bangalore Job Code: 779480

Job Purpose:

The position is responsible for the overall top line and bottom line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment

Responsibility:

- Develop and sharpen the brand code for the brand / category in consideration

- Develop and refine the brand architecture in view of the competition and market trends

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

- Responsible for building consumer insights for the brand

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

- Develop Activations / BTL activities

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

Skills/Qualifications:

- MBA from Premier Institute

- Minimum 3 years experience in FMCG Marketing team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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