Brand Manager - FMCG/Food Industry

Role Purpose: Job Profile

- Conceptualize and orchestrate marketing campaigns that effectively reinforces and builds the brand's image and create a consumer experience

- Media planning, Print, Radio, Outdoor, Digital,

- Sourcing of merchandise for Promotions and activations

- Work closely with the R&D Head in developing the new product

- Develop packaging design, advertising promotional collaterals

- Conduct consumer research to garner feedback on products and offerings for current and new products and benchmark at regular intervals

Focus group studies

Consumer interactions

Test marketing of new products

Online feedback analysis and feedback

- Prepare a 360 degree launch plan for new products

- Responsible to Drive and execute activations through:

Team of Promotion executives in major Metros

Co-ordinate and drive promotions through salesforce

Develop innovative and easy to implement promotional activities

Key Responsibilities

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

Key Result Areas:

- Sales revenue and Market share

- Value to Price ratio

- New product development

- Competition tracking

- Marketing plans and activation

- Brand communication strategy

Skills:

- In-depth understanding of the company's current products and future concepts

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Analytical skills to forecast and identify trends and challenges

Personality:

- He must possess a personal drive and a proactive approach. Must be a - self-starter- and independent thinker, able to set strategy and deliver results without constant direction from others.

- We should be an Innovative thinker with hands-on ability to anticipate market demand and align the business towards the same.