Upgrade to Pro Member
Brand Manager - FMCG/Consumer Durable/Building Material/Paint/Telecom - IIM/ISB/FMS/MDI (3-5 yrs)
Job purpose :
- Brand-building, New Product Development, Brand Management, Brand Communication and outreach
Key Duties and Responsibilities :
- Implement branding/marketing initiatives to augment consumer enquiry and market demand.
- Should have experience in NPD, Consumer Research, Consumer Insight.
- Handle brand communication and development of - brand creatives-, jointly with relevant agencies
- Explore, identify, evaluate, propose, execute and make use of hi-reach and hi-impact opportunities to enhance brand standing in consumer mindspace
- Explore new ideas and brand innovations
- Update internal teams on new consumer trends, highlight novel ways of consumer outreach, new opportunities that the brand can leverage to differentiate itself from competition
- Manage day-to-day brand operations, including requisite processes on internal systems
- Work on brand plan, activity calendar, brand analytics
- Work on budgeting, allocate brand spends, provision, track, optimize
- Enable brand content development, for use on multiple media
- Actively drive brand engagement on social media
- Drive website visits
- Help enhance brand presence on the web, through desk and handheld devices
- Drive uniform brand identity and brand communication mandatories, across the country
- Regularly communicate with internal teams, and update employees on branding initiatives
- Support regional offices in branding initiatives, on-ground activation, rural marketing and more
- Interact with National Branding Team, Sales and Service, Marketing and Field teams, Plant, R&D, Product, support functions and any department that requires branding support; within HO and with any of our offices across the country
- Maximum interaction with creative agency and digital agency for brand ideation, execution, brand maintenance. Will also interact with other support agencies like media, research, outdoor, etc.
- Travel on market visits, customer/consumer/employee interactions, research, training and more
Qualifications and Experience :
- Education: Post-graduate/MBA from a Premier B- School.
- Experience: 3-5 years in a branding/brand management role
- Industry Preference - FMCG/Consumer Durable/Building Material/Paint/Telecom
CTC - Upto 25 lacs/annum
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
