Principal Consultant at Talent Leads Consultants
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Brand Manager - FMCG (8-15 yrs)
1. Brand Planning:
- Prepare brand architecture (target markets/ group, products, launch and phase out support);Conduct competition analysis for market practices in supporting brand (promotions/ activation);Plan for brand initiatives based on growth prospects and gaps in current portfolio
- Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar; Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.
2. Brand Communication, Development and Execution
3. Trade Promotion:Coordination with trade promotion vertical for brand schemes.
4. Brand Plan Review:Monitor and review progress of brand against defined plan.
5. Market Research Conceptualization, Execution & Findings Implementation.
6. Media Implementation
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