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27/01 Shailendra Saini
Principal Consultant at Talent Leads Consultants

Views:1658 Applications:626 Rec. Actions:Recruiter Actions:349

Brand Manager - FMCG (8-15 yrs)

Mumbai Job Code: 1212578

1. Brand Planning:

- Prepare brand architecture (target markets/ group, products, launch and phase out support);Conduct competition analysis for market practices in supporting brand (promotions/ activation);Plan for brand initiatives based on growth prospects and gaps in current portfolio


- Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar; Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.

2. Brand Communication, Development and Execution

3. Trade Promotion:Coordination with trade promotion vertical for brand schemes.

4. Brand Plan Review:Monitor and review progress of brand against defined plan.

5. Market Research Conceptualization, Execution & Findings Implementation.

6. Media Implementation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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