Brand Manager - FMCG

Job Responsibilities:

1. Responsible for managing the P&L of category(s)/ brand(s)

2. Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs

3. Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, communication tests & Pricing studies

4. Develop and provide effective Product, Packaging & communication briefs to internal & external agencies

5. Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,

6. Carry out efficient Media planning and execution across all mediums

7. Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams

8. Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs

9. Generate MIS and analytical reports for management reviews

Desired Candidate Profile:

1. Has an MBA from a premier institute, with 8 - 12 years of brand management experience, of which at least 3 years in the personal care space or has managed any leading teen brand/ categories

2. Has proven track record in FMCG/ OTC brand management

3. Has a strong understanding of women-specific categories/ brands

4. Has good exposure in working agencies with regard to TVC, print media, etc.,

5. Has strong strategic thinking and analytical skills

6. Has persuasive communication skills

7. Has a strong command of English and Hindi (good speaking fluency at least)

8. Willing to travel extensively for market visits, campaigns, etc.

Those interested and that fit the above requirements, pls respond before EOD 07Sep,2021.