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12/02 Shekhar
HR at Transhill Management Services

Views:555 Applications:172 Rec. Actions:Recruiter Actions:119

Brand Manager - FMCG (8-12 yrs)

Hyderabad Job Code: 797011

Only those with FMCG experience need apply

- The brand manager would be responsible for the overall brand strategy and execution. He/she would be responsible for all brand communication, advertising, promotions, research and media (ATL and BTL). MBA with 8-12 Experience.

Key Responsibilities

- Devise the launch strategy and oversee the execution of the new brand launch

- Handle the advertising and media agency

- Handle new product development

- Prepare and execute the annual marketing plan (ATL/BTL)

- Marketing budget control and monthly updates to management

- Handle PR and digital strategy

- Initiate market research and oversee the execution

- Vendor management

- Analyze consumer and retail panel data and uncover actionable insights

- Track and analyze competitor marketing initiatives including communication, media spends & strategy

- Ideate and launch innovative and exciting offers/schemes in the market to create consumer pull and excitement in the trade (trade marketing)

- Work closely with the sales team and provide support and inputs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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