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04/10 V Bhaskar
Lead Consultant Executive Search at Ciel HR Services

Views:1014 Applications:118 Rec. Actions:Recruiter Actions:38

Brand Manager - FMCG (8-12 yrs)

Chennai Job Code: 498653

- Brand Profitability-Take ownership of developing & growing the brand both Top & bottom line

- Sales & Collection target achievement brand-wise / product-wise / zone-wise / dealer-wise in accordance with Business Plan to achieve Business Targets & Management Goals

- Business Plan Achievement : Strategic and Business target achievement & sales forecasting for the zone & branches as per Business Plan for the Brand

- Product Planning & Forecasting : Product wise sales planning and model wise sales forecasting (both short-term & long term forecast) to have Model Mix availability at branches as per the business objectives.

- Sales & Distribution Strategy : Business plan targets setting & review, Branch wise performance Review, profitability, Business plan within Company policy Guidelines, Sales tread and MS analysis, Sales forecasting. Define & execute distribution strategy covering MPV towns in the zone & build brand specific / product specific network development plans.

- Market Share Target : Equal focus on products & brands across branches in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone. Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies to overcome the MS Gaps for all the products

- MIS and Competition tracking : MIS update and competition tracking on regular basis with respect to Price positioning, marketing activities, consumer offers and devising counter measures.

- Inventory Tracking & Control Overdue : Inventory tracking/Aging analysis and action plan to liquidate Overdue Inventory. Also device system to have control over overdue AR within the Zone.

- Focus on profitable models with drill down to every channel: Focus on high end / Profitable models to enhance contribution of such SKUs to overall business & device unique DMDC channel strategy for better results in the Zone.

- Visual Merchandising : Effective execution of ATL&BTL activities, product display support, POP distribution & display, ISD placement & Conduct trainings to enhance skill sets of team members to meet market requirements

- Other Activities : Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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