To conceive, develop and execute successful brand strategies to achieve defined brand objectives and effectively obtain leadership

KEY RESPONSIBILITIES

1. Market Share:

- Delivering on annual Business objectives on market share, sales and volumes for the Brand.

2. Brand Strategy and Planning:

- Develop and Implement local brand & portfolio strategies in line with brand positioning.

- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan.

- Develop and implement brand promotional activities across various touchpoints.

- Effective and optimum utilization of the monthly budgets

- Constantly monitor competitor's brand strategy and pricing, share the inputs for maintaining competitive advantage.

- Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same.

3. Brand Activation:

- Identify and deploy best practices for improved promotional activities.

- Translate the brand strategy into local brand activation/promotional strategy.

- Complete ownership of new promotional ideas and activities to achieve competitive advantage.

- Explore on the ground initiatives and innovations in lines with strategic objectives

- Communication and liasioning with various regions and departments

4. Brand Communication:

- Significant Media Planning and consumer affinity program knowledge

- To have experience in Brand building

- Digital capabilities

- Develop and deliver distinctive communication strategy in line with the brand strategy and positioning.

- Identify and benchmark best practices in communication strategies.

- Maximize return on investment from the budget.

- Drive advertising and event management companies to achieve higher performance for the brand

- Develop established brand properties and events

- Leverage Digital media initiatives to further strengthen the brand activation.

- Develop and source/ replicate merchandising material and promotional material.

5. Consumer Insight and Market Intelligence

- Plan new Product Development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence.

- Understand the consumer and shopper behavior to identify trends in the brand.

- Leverage the above results and translate them into action plan to achieve business objectives.

- Use the above insights and explore opportunities to address market needs

- Monitor monthly volume and industry performance

- Be up-to-date on the legislative changes in the state.

6. Others

- Work with cross functional teams and external associates to ensure quality in execution

- Guide and motivate Regional Marketing Manager and his team for high performance of relevant brands budget

- Efficiency in budgets

- Negotiation skills

KEY INTERFACE

INTERNAL

- Marketing - Regional Marketing Team

- Sales - Key Accounts Team

- Brand Company team

EXTERNAL

- Brand Ambassador and agencies

- Opinion Leaders

- Marketing agencies - Advertising, Media, Public Relations and Event Management

- Market Research Agency

- Merchandising Company - Suppliers and Vendors

KEY PERFORMANCE INDEX

- Brand A:

- Volume target: C/s

- CAAP target: Crs.

- Market Share %:

OTHER INDICES

- Media understanding

- Digital media

- New Product Development

- Launch of new packaging

- Volume vs. Industry Performance

- Utilisation of marketing budget as per monthly phasing

JOB REQUIREMENTS

QUALIFICATIONS:

- Post Graduate in Marketing Management from a Premier B School

EXPERIENCE:(Please specify in case there are any preferred industries):

- 7-10 Years of total experience with minimum 4 years of experience as Brand Manager.

- Prior work experience with FMCG Industry is mandatory

- Experience of independently managing a Product/ brand Portfolio or a business line to generate top line growth and drive cost efficiency

- Should have experience in managing brand activity in the Digital Space

- 1-2 Years of sales experience would be a great plus

- Strong in Ideation, Strategic thinking and ability to execute tasks independently

- Preferred Industries - Premium PR brands internationally/premium brands in other liquor companies/premium hotels/premium tobacco/premium credit cards or other lifestyle brands

BEHAVIORAL COMPETENCIES

- Very strong communication and Interpersonal Skills

- Creative sensibilities

- Strong focus on prioritization - Identifies critical activities to reach his/her goal and eliminates roadblocks

- Action and result oriented - Steadfastly pushes self and others for results

- Accountability and Self Direction

- Passionate and enthusiastic

LEADERSHIP COMPETENCIES:

Competency Name Comments

Strategic Vision - Proactively participate in projects that involve change.

- Translates objectives into tactical action plan.

- Understand various business areas and functions at PR, and effectively builds internal relationship as well as external.

Entrepreneurship - Propose new ideas, methods on improving the brand performance.

- With a positive attitude encourages team to support an idea/project.

- Influences others to gain support for an idea or cause

Result orientation - Assigns tasks and accountabilities to the relevant individuals for achieving results.

- Composed and works towards achieving individual goals with high performance standards in challenging environment.

- Displays a sense of urgency in accomplishing goals and takes corrective actions to ensure results

- Achieves own individual objectives, applying professional excellence standards and delivers high quality work

Live The values - Maintain highest level of professional standard that are aligned with PR's values, ethics and charter.

- Committed to CSR; encourages and establishes an environment of mutual trust by honest, straight forward and transparent communication within the team.

- Establishes a mutual trust environment by communicating in an honest, straight forward and transparent manner with colleagues at all levels

- Displays enthusiasm and values the contribution of each employee to the

success of the Pernod Ricard

People Development - Give continuous feedback and encourage people to work outside their comfort zone and work as a mentor/coach.

- Educates himself/herself on the PR's resources and processes.

Team Management - Inspire team members to take decision and guide, support them.

- Encourages teamwork and facilitates the process of effective decision making amongst the team members.

FUNCTIONAL COMPETENCIES:

Competency Name Comments

Analytical Skills - Translate complex data/information into clear insights.

- Propose alternative, draw articulated conclusion and build comprehensive action plan to have decisive impact on the organization.

Innovation - Translate consumer insight and business trends into - innovation projects- to align with brand strategy.

- Co-ordinate across departments to deliver the - innovation project-

- Define KPI's and analyse the ROI to assess the performance of the - innovation project- .

Project Management - Ability to plan and organize complex and diverse tasks into small projects.

- Sell these projects to the stakeholders.

- Set KPI's and monitor timelines, costs and project risks.

Brand Leadership - Advocates and persuades the brand vision and crusade.

- Develops and validates the same for the local and regional brands, drawing on brand, consumer and market understanding in line with the Brand owner.

Creativity - Ability to explore and generate new ideas to resolve problems and give a new perspective.

- Encourage creativity and champion new ideas and bring them to life by taking calculate risks.

Business Acumen - Demonstrate good understanding of business environment, PR's financial terms.

- Manage the A&P budget efficiently.

- Analyze relevant business criteria to define corrective action plans.

- Understand how P&L lever optimizes business performance.

Relationship Building - Proactively communicate across departments and external stakeholders.

- Identify potential conflicts and resolves it.

- Proficient in dealing with people across levels as well as external stakeholders.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.