Brand Manager - FMCG

Primary Job Objective:

- To implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.

- To create market pull for the brand by implementing the proposed marketing initiatives, promotional campaigns and constantly engaging with internal stakeholders, trade partners & end consumers.

New Product Introduction :

- Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.

Market Intelligence :

- Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-a-vis competition.

- Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.