Manager at Adept Consulting Partners LLP
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Brand Manager - FMCG (6-10 yrs)
Primary Job Objective:
- To implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.
- To create market pull for the brand by implementing the proposed marketing initiatives, promotional campaigns and constantly engaging with internal stakeholders, trade partners & end consumers.
New Product Introduction :
- Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
Market Intelligence :
- Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-a-vis competition.
- Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.