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08/03 Nachiket Karandikar
Assistant Manager at Quadrangle

Views:3239 Applications:424 Rec. Actions:Recruiter Actions:11

Brand Manager - FMCG (6-10 yrs)

Bangalore Job Code: 548831

 Brand Development:


- Creation/development of Brand Key & Brand Purpose


- Development of Brand Architecture, in line with the portfolio priorities and and NPD initiatives.


- Develop relevant insights that resonate with the consumers and feed into communication development


- Development of Integrated Marketing Communication Plan in line with the strategy


Brand Building:


- Analyze the key trends from various research tools like Retail Audit, HH Panel, Brand Track and come up with actionable insights


- Create a 360-degree deployment plan on ATL & BTL media.


- Continuous evaluation & improvement of the plan against the agreed metrics.


- Formulate research hypotheses in conjunction with the CI team


- Create On-ground activation models in conjunction with the Activation Manager


- Create Media & Content strategy & execution in conjunction with the Media & Digital Manager

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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