Brand Manager - FMCG

This team will be responsible to create and execute an Integrated Category and Brand Plan (ICBP) for the year. This will mean :

- Develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives working closely with the functional specialists.

- This team's planning process will take the growth ambition for the category, brand plans, Trends, company's own priorities, business intelligence and our marketing capabilities across creative, content, performance and CRM to build a Category-Brand Plan which becomes the blueprint for the year - and then broken down into quarter and monthly plans

- This will be done through involving all cross functional teams within marketing and business teams

- Ensuring alignment so that a committed plan by all stakeholders is signed off is key

Key deliverables :

- Shape of category growth by segment, contribution, brand

- Identify key drivers for each and develop a - consumer first- plan

- Champion deep category understanding

- Best in Class, Brand specific plans for key growth contributors

- Own the user journey (on and off site working closely with the site team and the marketing team)

- Creative and distinctive campaign thinking for the category and key brands

- 360 degree comms launches for import brands, global store brands.

SKILLS :

- Strong business acumen, and capacity for insights and analytics

- Strong communication and influencing skills with senior stakeholders and peers

- Self starter who is able to spot opportunities

- Have great project management and business process design skills

- Relationship builder as success has high co-dependencies across functions

- A "first principles" thinker, who brings a creative solutions mindset to problems thrown at them

EXPERIENCE :

- Past experience in a brand building role in FMCG preferred

- Experience in working with and leading cross functional teams

- 5-8 years experience