Brand Manager - FMCG

Areas of Responsibility:

1. Business Planning & Delivery:

- Design & execute the overall business plan to meet aligned yearly objectives. Works with multifunctional team to ensure day to day business delivery. Analayze the business data to understand what is working, what is not and create gap fill plans to cover gaps if any. Strengthen and amplify what's working to accelerate growth on the brand.

2. New Product/ Product Extension Planning, Development and Launch.

3. Packaging Development.

4. Market Research Conceptualization, Execution & Findings Implementation:

Analyse data and identify key trends/ correlations from the MR report prepared by agency; Identify key action points and share with relevant functions (PD/ Packaging etc.); Share findings with marketing head and finalize initiatives to be taken up for alignment of initiatives with consumer.

5. Brand Planning: Prepare brand architecture (mother brand, sub-brand) for all new extensions; Conduct competition analysis for market practices in supporting brand (promotions/ activations).

6. Brand Communication, Development and Execution:

Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.); Review concept/ routes options prepared by agency;

7. Trade Promotion: Coordination with trade promotion vertical for brand schemes.

8. Brand Plan Review.

9. Consumer Promotion.

10. Media Implementation.