Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.
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Brand Manager - FMCG (5-10 yrs)
Looking for a Brand Manager for a leading FMCG Company based in Mumbai. The position reports into Group Product Manager.
Package : Best in Industry
QUALIFICATIONS: MBA / PG in Marketing.
JOB RESPONSIBILITIES:
Establish the strategic roadmap for the portfolio and hence set objectives that would serve as a vehicle to deliver business destination
- Based on a clear understanding of consumer need states, the landscape, system capabilities develop the strategic roadmap for all brands
- Identify profitable volume opportunities, design plans to leverage the same.
- Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand
- Develop annual plans with clearly defined metrics on all fronts such as volumes, financials.
Lead the development of innovations in the stable to aid increased purchase and consumption products
- Assess in market potential for new products, innovation in existing products.
- Develop and build a robust new product business plan which is aligned to the overall strategic business objectives.
- Map potential versus capability available in the system and synergize design of new products with existing capability.
- Continuously obtain feedback from consumers and collaborate with product development team, develop prototypes and take corrective action based on consumer feedback obtained for the same.
- Continuously monitor the commercialization process and ensure that the developed product reaches the market.
Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize incidence, volume & profit
- Design, develop and implement innovative marketing initiatives to deliver the aged objectives
- Develop core communication ideas and materials which can be executed across all forms of media for all brands in the umbrella
- Design and develop innovative packaging solutions
- Develop and execute consumer activation strategies and integrated programs that maximize profits
- Collaborate with regional teams and ensure successful execution of designed initiatives
- Enhance capability of team members in all necessary areas of marketing
Increase in Awareness, Availability & Preference.
- Increase in consumption intent.
- Advertisement link test scores.
- No. of products added to existing portfolio with timelines and value added by the products.
- Planning and Managing budgets.
- The job requires frequent travelling.
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