Branch Head - Recruitment at ACS Consultants
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Brand Manager - FMCG (5-10 yrs)
Brand Manager - FMCG
Key Responsibilities :
Brand Management :
- Participates in brand strategy discussions and in setting a bulls-eye consumer target.
- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
- Analyzes historical new product launches, and reports on vitality rates.
- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
- Drives consumer understanding and insights that defines our prime prospects- needs, attitudes and values in order for consumers to have stronger and more impact full brand experiences.
- Leads consumer and brand learning plan development and oversees execution and findings of research studies.
- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.
- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.
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