Brand Manager - FMCG

Brand Manager - FMCG

Key Responsibilities :

Brand Management :

- Participates in brand strategy discussions and in setting a bulls-eye consumer target.

- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.

- Analyzes historical new product launches, and reports on vitality rates.

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

- Drives consumer understanding and insights that defines our prime prospects- needs, attitudes and values in order for consumers to have stronger and more impact full brand experiences.

- Leads consumer and brand learning plan development and oversees execution and findings of research studies.

- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.

- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.