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01/10 Ankit Khurana
HR at FlySquare Solution

Views:4297 Applications:252 Rec. Actions:Recruiter Actions:25

Brand Manager - FMCG (4-9 yrs)

Bangalore Job Code: 262900

We have opening for Brand Manager - India's leading FMCG.

Location - Bangalore

MBA - Marketing (Only 2007-2009 Batch)

Working/have worked in following companies only : - Nestle, Amul, GSKCH, Heinz, Mondalez, Kellogg, Abbott Nutrition, Mother Dairy, Coca Cola, Pepsico, Marico, Colgate.

Key Deliverable :

Brand Planning and Strategy :

- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy

Brand Communication :

- Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

New Product Development and Launch :

- Understand scope for new products/variants vis - vis target market/geography/segment and provide brief to PD team

- Coordinate for CPT and analyse CPT results along with financial viability

Business Planning and delivery :

- Analyse product performance SKU/Geography wise, forecast sales, review return on marketing spends

Packaging Development :

- Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyse pack test

Market Research - design and analysis :

- Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

Trade promotion and media implementation :

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

- Conceptualise trade promotion schemes and identify and negotiate with vendors

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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