Brand Manager - FMCG

The purpose of the role is to manage the overall brand health and in-market performance.

- Understand, identify and communicate key drivers of brand performance

- Develop and execute a communication plan for the Brand on an annual basis.

- Provide inputs to the Brand Planning process.

- Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.

- Project management of innovation with cross-functional teams

- Strong Commercial Acumen and a proven record of agility in managing performance

- Inspires agency partners and rallies them to effective implementation in service of the brand agenda

- MBA with specialization in Marketing (tier I/ II institute )

- Minimum 4-8 years- experience in Marketing with at least 3 years- the experience of working

- A Brand Strategist with passion for brand building who has a hands-on understanding of brand development and New Product Launch

- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL, BTL and Digital, working with external agency partners and internal stakeholders.

- Preferably FMCG experience.