Brand Manager with leading Name in FMCG Sector Key Responsibilities : - Brand Management: Accomplish key brand deliverable for an iconic brand of the Company portfolio. - Business Development: Business landscaping, market research, agency, and marketing mix development from scratch for new category &amp; new geography. - Innovation/ New Product Development: Validate, Develop and Deliver new products. - Launch: Develop the complete marketing mix - product, packaging, communication, media, digital, PR strategy development and execution of all ATL &amp; BTL inputs. Responsible for brand strategy, brand health, topline, and margins. - Liase with key functions: Supply Chain, Procurement, Compliance, R&amp;D &amp; Sales Desire : - Experience of one end to end implementation of a marketing campaign for existing or new product introduction across category - beverages, dairy preferred. - Knowledge &amp; experience of Market Research Methodology, Consumer Insight generation tools, brand health metrics, product &amp; packaging development cycles, understanding of financial &amp; distribution metrics and levers to drive improvement. Ability to drive, evaluate and optimize ATL &amp; BTL spends. - Key Functional Skills: Marketing Mix Development, Brand Management, Knowledge of leveraging Consumer, Shopper &amp; Trade insights. Agency Management. Business Development. - Desirable Traits: Sharp business acumen, quick learner with an eye for flawless execution and result orientation. Good Communication Skills. Looking for candidates with differential thinking ability have done differently to the usual category campaigns.

Bangalore

Brand Manager - FMCG   

Brand Manager - FMCG    ,Job Description for Brand Manager - FMCG    in Naukri.com in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for Brand Manager - FMCG    in Naukri.com in  Bangalore for (4-6) years of experience. Apply Now!