Brand Manager - FMCG

Purpose of the Role:

This role holder is responsible for end to end management of the brand including profitability and growth.

Qualification & Experience:

- Post-Graduation in Management (from a Premier institute)

- Experience of 4 to 5 years in FMCG

- Minimum 2 years of Brand Management Experience

- Having marketing experience in foods would be an advantage

- 2 years of sales experience

Key Deliverables of the Role:

- Responsible for Brand building, equity, trials & loyalty of the assigned brand/s

- Development & execution of future extension pipeline

- Responsible for growth and profitability of the Brand

- Develop Marketing programs to drive brand to max potential

- Consumer Insighting for brand strategy & innovation

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand including digital content and platform marketing

- Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

Key Competencies:

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes - personal- risk and makes a difference in the Brand, Business

- Project Management

Reporting Relationship:

- Reports to Group Product Manager

Growth Path & Future:

The member has options of working on challenging assignments not only in India but across Company's international geographies. There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH role.