BRAND MANAGER - FMCG At present, we are having an urgent opening for BRAND MANAGER for a REPUTED FMCG Co based at MUMBAI location. The company is a fast-growing FMCG company with a yearly turnover of 1200 to 1600 crores Portfolio is market leader of its kind of a market turnover of 900Crore ROLE POSITIONING : - Develop detailed brand strategy and calendar on brands to deliver brand targets. - Drive market share for the brand through timely execution of the same. - Review the brand performance monthly, identify deviations, reasons for the same and make recovery action plan - Independent contributor role reporting to Category Head (DGM Marketing) - Will be responsible for the end to end brand management activities of the portfolio ROLE OVERVIEW : - Manage the New Product Development (NPD) funnel for the product - Develop the GTM and Marketing Mix for NPDs under the product KEY RESPONSIBILITIES : - Responsible to Utilize consumer-driven insights based on research to develop strategies for product, communication, packaging and promotions New Product Development : - Lead the New Product development process ( competition mapping/ benchmarking, product development, testing, GTM) - Develop the marketing mix (4Ps) for the new products Communication Development : - Develop communication strategy and creatives for traditional/ Digital media - Media plan development and execution - Own the traditional /Digital media strategy and scheduling process with media agency - Track and monitor media plans deliverables Brand health monitoring : - Track brand health parameters on a regular basis - Incorporate the same into work plans to help improve brand health parameters - Analyse data on a regular basis to capture market trends and brand performance - eCommerce Strategy Promotion Planning and execution - Manage A+ content, brand stores, visibility assets for brands on eCommerce - Plan, Manage and track visibility initiatives and promos on ecommerce and measure ROI in terms of ROAS/ ACOS

Mumbai

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in TrustKlub Consulting Pvt. Ltd. in  Mumbai for (4-13) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in TrustKlub Consulting Pvt. Ltd. in  Mumbai for (4-13) years of experience. Apply Now!