Brand Manager - FMCG

Main Duties and Functions ;

- Responsible for leading and managing one or more brands - creating, executing and monitoring brand specific strategy.

- Responsible to lead innovation projects from Idea to Launch stage

- Develops selling proposition and sufficient launch support plans to all relevant channels.

- Works collaboratively with agencies/vendors and internal resources to drive superior market results.

- Owns timeline management, budget, and project analysis. Evaluates performance and takes corrective actions.

- Utilizes consumer and customer -driven insights to drive long-term growth of the brands.

- Analyze sales information, projections, and other meaningful data and prepare forecasts on market evolution and company products.

- Business Forecasting/Results - work with sales and demand planning teams to generate accurate volume forecasts.

- Market Analysis - closely monitors market trends to provide insights and data

- Analyzing potential strategic partner relationships for company marketing

- Should have lead / been instrumental part of Consumer Facie Campaigns

- Should have knowledge of Digital & E-commerce platforms