At present, we are having an urgent opening for BRAND MANAGER - NEW PRODUCT DEVELOPMENT for a REPUTED FMCG Co based at MUMBAI location. The company is a fast-growing FMCG company with a yearly turnover of 1200 - 1600 crores ROLE POSITIONING: - Independent contributor role reporting to Category Head (DGM Marketing) ROLE OVERVIEW : - Manage the New Product Development (NPD) funnel for Hair Care - Develop the GTM and Marketing Mix for NPDs under Hair Care KEY RESPONSIBILITIES : - New Product Development - Lead the New Product development process ( competition mapping/ benchmarking, product development, testing, GTM) for Hair Care - Develop the marketing mix (4Ps) for the new products - Communication development - Develop communication strategy and creatives for traditional/ Digital media - Media plan development and execution - Own the traditional /Digital media strategy and scheduling process with media agency - Track and monitor media plans deliverables - Brand health monitoring - Track brand health parameters on a regular basis - Incorporate the same into work plans to help improve brand health parameters - Analyse data on a regular basis to capture market trends and brand performance - Ecommerce Strategy Promotion Planning and execution - Manage A+ content, brand stores, visibility assets for brands on Ecommerce - Plan, Manage and track visibility initiatives and promos on ecommerce and measure ROI in terms of ROAS/ ACOS

Mumbai

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in TrustKlub Consulting Pvt. Ltd. in  Mumbai for (3-9) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in TrustKlub Consulting Pvt. Ltd. in  Mumbai for (3-9) years of experience. Apply Now!