Brand Managers - FMCG Category

- This Position is to look out for seasoned talents in Marketing of minimum three years handling Branding, NPD, TVC, Media with both ATL / BTL expertise.

The incumbent should have the following experience and would be welcome with additional exposure:

- Responsible for planning and implementing Pan India Marketing Plans for the entire range of products assigned. This includes marketing campaigns for the Umbrella Brand as well as category level campaigns.

- Implement 360-degree marketing campaigns: Thematic (non-sales led messaging) & Tactical (sales led messaging) including offline and online channels

- Evolve relevant brand researches to derive relevant consumer insights used as inputs for the brand.

- Responsible for ROI of marketing campaigns in terms of user acquisition and retention metrics.

- Leading and managing external agencies, including briefing external partners such as media and advertising agencies to conceptualize marketing initiatives.

- Lead the NPD process from Concept development to launch, working closely with all key stakeholders (Internal & External) and powered by the Stage-Gate Process.

- Driving brand objectives through internal cross functional teams- Sales, Supply chain, Finance, Production

- Timely delivery of media and creative objectives through partner agencies

- Define brand architecture for Core Brand and Innovation pipeline

- Consumer research and consumer insights.

- Consumer & trade promotion planning and execution.

- Since the Product category is emerging successfully with both trade and consumer preferences on the quality, range and right pricing, the organization is now more keen to penetrate new segments and markets thru Brand innovation and awareness to excel sales volumes. Hence aggressive marketing talents would fit in to this role.

- These positions for two different organizations.

- Preference would be given for Brand Professionals from Food & Beverage or Personal Care industry ONLY.

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