Brand Manager - FMCG

Job Description

Responsible to drive all actions needed to develop the marketing plans for the brands to overall business plan.

a) Historical category and brand analysis

b) Consumer-Brand info

c) Brand-activity relationships

d) Competition analysis etc.

e) Spends efficacy etc.

- Responsible for development of Commercial Plan in coordination with supply chain and trade marketing.

- Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.

- Responsible to drive all aspects of projects like.

- Idea generation/ concept development and testing.

- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence.

- Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials.

- Responsible to ensure with Supply chain, Packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD.

- Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.

Responsible :

1) Writing of the BPS;

2) Agency liaison for packaging and communication execution

3) Timely and complete briefing to the agency;

4) Claim development

5) Ensure alignment with the comprehensive packaging and claim approval process within Nestle India.

Responsible :

Above-the-line (ABL) - (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing); Below-the-line (BTL) execution - Promotions/ activities/Point of Sale Development /Liaising with Trade Marketing for good execution.

Technical Skillset Require :

Project management:

- Multi-tasking, Structured thinking, Ability to pre-empt issues.

- Understanding of Marketing and Sales planning - Awareness of concepts and demonstrated ability to apply.

- Resource efficiencies: Optimization of budgets, want and ability to extract value.

Behaviors Skill Set Require:

- Ability to build relationships.

- Ambitious with an innovation mindset.

- Has the ability to work out - win-win- solutions in the process of extracting value from stakeholders.