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25/07 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:4562 Applications:626 Rec. Actions:Recruiter Actions:99

Brand Manager - FMCG (3-6 yrs)

Pune Job Code: 725007

Job Title : Brand Manager

Function : Marketing

Reporting to : VP - Marketing

Location : Pune

Role Purpose :

- Conceptualize and orchestrate marketing campaigns that effectively reinforces and builds brand's image and create consumer experience

- Media planning, Print, Radio, Outdoor, Digital,

- Sourcing of merchandise for Promotions and activations

- Work closely with the R&D Head in developing the new product

- Develop packaging design, advertising promotional collaterals

- Conduct consumer research to garner feedback on products and offerings for current and new products and benchmark at regular intervals

- Focus group studies

- Consumer interactions

- Test marketing of new products

- Online feedback analysis and feedback

- Prepare 360 degree launch plan for new products

- Responsible to Drive and execute activations through

- Team of Promotion executives in major Metros

- Co-ordinate and drive promotions through sales force

- Develop innovative and easy to implement promotional activities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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