Responsibilities :

- Leadership : Directly in-charge of leading and organizing the India Brand Marketing Group (BMG) to address profit and business objectives of the categories/brands of the organisation.

- Strategy : Recommends to GM category strategies : aligning them with short, mid, and long-term business directions and identified organizational competencies vis-- -vis competitive review of category/industry.

- Implementation/Execution : Facilitate and monitors project/program recommendations/completion, champion strategies/recommendation implementation through specific programs; identify key people for projects; allocate/assess resources vs. strategies/plans; influence trade/industry groups for partnerships and translate trade imperatives to strategic/equity plans

- Planning : Recommends to GM marketing/business goals; identify/mobilize resources to attain objectives; developing overall BMG's strategic category/brand directions

- Resource Management : Maximize A&P funds and technical resources as well as monitoring and reporting of understanding department/people SWOT when assigning work

- Finance : Managing costs, pricing and budgets to achieve Category/brand profit goals aligned with corporate objectives

- Analytical : Recommends identified research needs; coordinates design, execution and analysis of research groups/agencies; lead in market research programs; identify market trends influencing business results; draw conclusions (quality/quantity) and clarify findings/conclusions with data- integrate cross-category learning to optimize results; initiate action based on analysis when required

- Product Development & Innovations : Champion new product strategies, ideas vs. consumer/ category & business needs; solicit cross functional support in the product development and innovations processes.

- Trade/Sales : Monitors/Ensures reasonably accurate and data based monthly sales and revenue forecasts based on historical trends, category/marketing activities and other business inputs; recommends trade/industry groups for partnerships and translate trade imperatives.

- Advertising, Media & Promotions : Monitors/assess consistency of A&P vs. strategies (copy development/strategies; media plans) identify synergies of media and promo plans

Accountability : 

1. Accountable for poor performance of subordinates, provided the BM hasn't done everything to alleviate performance

2. Proficiency Levels, Career Growth and succession of individuals w/in the department

3. 100% Achievement of Category/Brand Objectives

4. Achieve professional growth of individuals w/in the department

5. Accountable for the Category/ Brand, as well as Program/ Project performance vs. objectives - Awareness Levels, Market Penetration, Market Share, Revenues & Profits.

6. Recommends achievable but challenging forecasts based on market factors, that may stretch the organizations capabilities but grow overall revenues & profits

7. Accountable for the Category/ Brand, as well as Program/ Project performance vs. objectives - Awareness Levels, Market Penetration, Market Share, Revenues & Profits

Others : 

1. Staffing : Recommends on the appropriate staff requirements to implement the category/brand directions.

2. Training & Development : Identifies and recommends appropriate training and development of the BMG staff, based on needs assessments &/or performance evaluations.

3. Staff Movements : Recommends to GM on hiring, transfer, or firing of BMG personnel.

4. Dept. Policies & Procedures : Recommends policies and procedures for the department.

Management Expectations :

5. Direction Setting : Recommends to GM the Strategic & Tactical Marketing Directions for the Brand Marketing Group (BMG) to guide Brand Marketing Staff on work policies & priorities.

6. Recommends to GM on appropriate programs/ projects that will support the achievement of Marketing and Sales objectives, as well as implementation parameters, policies, guidelines, & costs

7. Decides/recommends to GM on cost-effective resources required to achieve business plans & goals

8. Decides on appropriate costs required to achieve Category/brand objectives.

9. Recommends to GM on appropriate types of researches its designs/methodologies; and costs

10. Recommends new products to grow categories that the Company competes

11. Recommends to GM brand directions to meet objectives and leads other functional units to support the development process

12. Recommends Sales Forecasts in consultation w/ Sales

13. Recommends/Decides on the overall appropriate promotion mix to utilize on a brand/category basis

14. Recommends achievable but challenging forecasts based on market factors, that may stretch the organizations capabilities but grow overall revenues & profits

Management performance Incentive :

- Annual Management Performance Reward & Performance Incentives

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