Brand Manager - FMCG

One of the leading FMCG - Beauty & Personal care company wishes to hire the Digital Marketing Manager for their hair care category.

The incumbent would drive the marketing strategy and program for online media, e commerce.

- Develop and run brand campaigns

- Initiate research, mobile marketing, blogger programs

- Track brand matrix and landscape online

- Work with media partners

We invite applications from MBA graduates with 3 - 4 years of experience in Digital Marketing (campaign management, consumer insight analysis, media planning, influencer relations and tracking) in an agency or E-comm marketing set-up.

- An innovator with keen interest in the digital space & its effect

- Should have hands-on experience in Data driven marketing, use of analytics for actionable insights, mobile first or in some cases mobile only approach, search marketing digital/social media communication methods.

- Abreast of industry best practices .

- Should be able to create media plans.

- Strong verbal and written communication and digital natives with high on digital consumption and swift on social platforms.

- The candidate should be able to establish close links opinion makers/drivers - such as Bloggers and other social media experts and constantly ensure a flow of these experts into the group via visiting talks, lectures, etc.