Business Head at AXO Recruitment and Staffing Services
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Brand Manager - FMCG (3-6 yrs)
We have an urgent requirement for "Brand Manager" for Vikhroli, Mumbai Location !! FMCG
Please find below the job responsibility,
Position: Brand Manager
Location: Vikhroli Mumbai
Qualification: Full Time MBA
Experience:- 3+ post MBA into ATL/BTL from any Food Industry
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Assists in preparing and executing Brand advertising concept, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Co-ordinating with key media providers for the Brand
- Implementation of the strategies to achieve the brand objectives.
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualization, positioning, new product development etc.
- Assists in developing and executing plans for brand extension.
- Keeps track of all brand related expenditures vis- vis budgets.
- Coordinates with internal & external media agencies for implementation of the Brands strategy.
- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
- Undertakes all market research for obtaining feedback on various aspects of the brand
- Tracks performance of brand based on specified criteria.
- Negotiation with vendors for printing of POS materials and for the BTL activities
- Handled Marketing activities and campaigns
If you are interested & having the same kind of experience then send me cv along with CTC details
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