jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
08/05 Batkeshwar Pandey
Business Head at AXO Recruitment and Staffing Services

Views:2334 Applications:744 Rec. Actions:Recruiter Actions:20

Brand Manager - FMCG (3-6 yrs)

Mumbai Job Code: 1257685

We have an urgent requirement for "Brand Manager" for Vikhroli, Mumbai Location !! FMCG

Please find below the job responsibility,

Position: Brand Manager

Gender: Male/Female

Location: Vikhroli Mumbai

Qualification: Full Time MBA

Experience:- 3+ post MBA into ATL/BTL from any Food Industry

Job Responsibility:

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Assists in preparing and executing Brand advertising concept, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Co-ordinating with key media providers for the Brand

- Implementation of the strategies to achieve the brand objectives.

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualization, positioning, new product development etc.

- Assists in developing and executing plans for brand extension.

- Keeps track of all brand related expenditures vis- vis budgets.

- Coordinates with internal & external media agencies for implementation of the Brands strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.

- Undertakes all market research for obtaining feedback on various aspects of the brand

- Tracks performance of brand based on specified criteria.

- Negotiation with vendors for printing of POS materials and for the BTL activities

- Handled Marketing activities and campaigns

If you are interested & having the same kind of experience then send me cv along with CTC details

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.