Brand Manager - FMCG

Looking for "Brand Manager" - ( Female Candidate Only) with leading FMCG Company

MBA- Full Time (Must)

Age-33

JD:

Department: Marketing

Reporting To: Category Head

Job Purpose: 

 - Build and execute Category entry and growth plans 

- Drive innovation 

- Own the top line and P&L for the category

Roles and Responsibilities: 

- Manage brands profitably and New Product Development 

 - Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas. 

- Develop business plans for opportunities identified. 

- Planning and Implementing the Go-To Market Plan 

- Develop the category /brand strategy that delivers consumer loyalty and generates demand. 

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives. 

- Conduct regular researches to be updated about the consumer trends 

- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data. 

- Brand Profitability 

 - Drive cost reduction projects to improve Margins 

- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies: 

- Data Orientation 

- Relationship building 

- Understanding of distribution

Behavioral Competencies: 

1. Strategic Thinking 

- Focusing and driving results for self and others, 

- Creating and communicating a long - term strategy 

2. Handling ambiguity 

- Being Pro-active, Setting the pace and being flexible,