A Brand Manager is expected to:
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Plan and execute BTL activities in co-ordination with team.
- Co-coordinating with Sales team to achieve targets
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