Senior Brand Manager - FMCG

Sr. Brand Manager

About the Role :

- This is a regional role and would be a part of the Brand & Insights team.

- The key purpose of this role is to drive key business and brand objectives by developing world class 360-degree communication for mother brand which includes large scale brand campaigns and brand initiatives.

Key Responsibilities :

Strategy development :

- Will be responsible for brand communication development across all channels (Offline + Online) for thematic communication, product launches, device partnerships, network comms etc.

- Conceptualizing and developing the core brand strategy

- Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus.

- Be the custodian of brand health and closely track brand's consideration and saliency

Creative development :

- Management of workflows & timelines for development of all campaigns across different mediums- TV, print, retail, digital, outdoor & radio

- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality In market efficiency

- Creating GTM communication tool kits for new launches and strategic interventions to propel business growth.

- Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.

- Driving brand salience by ensuring extension of national campaigns across compnay retail stores.

Experience & Skills :

Ability to :

- Demonstrate strategic thinking and a marketing mind set

- Effectively manage a broad & varied range of marketing activities

- Manage projects at pace, defining & adhering to timelines and delivering excellent execution

- Strong interpersonal skills to manage a cross-functional internal team + external agencies

- Excellent verbal, written communication skills & excellent reasoning/analytical skills

- Required ATL campaign creation at agency or client side