Brand Manager - FMCG

Broad Responsibilities:

- Lead the development and execution of the brand strategy and build awareness and acceptance for the product

- Administer the annual marketing budget. Create and manage a calendar of events for brand promotion

- Product launch, conduct consumer & market research and monitor market trends to remain competitive and to meet overall company objectives and targets

- Develop and execute marketing campaigns aimed at communicating our brand message

- Create Social Media Marketing strategies to create a brand name in social media and raise awareness leading to better penetration and pull in the desired market

- Continually review changes in the market, consumer behaviour trends and the activities of competitors for proposing mitigation plans in order to combat competition by adjusting the marketing plan if required

- Lead sourcing and selection of creative partners for brand projects

- Work closely with sales team and support them in handling ATL/BTL activities

- Measure and report on success of marketing campaigns

- Conduct market research studies and measure customer satisfaction levels for further improvements in the product portfolio