Brand Manager - FMCD - North Region

- To have a strong innovation pipeline aligned to regional needs and requirement

- To craft regional brand plans to facilitate achievement of topline and bottomline targets Agency Management

- To engage with local advertising and media agencies for developing creative work, and craft regional media plans

- To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies. Market Research

- To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

- To do Competition / consumer, Media and Profitability tracking within the region. Development of Marketing and Brand Strategy

- To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans. Development of marketing mix elements

- To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.