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Recruitment Partner at Rian Placements
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Brand Manager - FMCD (5-11 yrs)
Job Location : Mumbai
Exp : 5 + yrs
Exp in retail would be preferred
- Build consumer understanding through market research, brand perception studies and consumer profiling
- Plan, execute and monitor annual brand plans
- Effective usage of ATL and BTL activities to communicate brand attributes
- Continuously monitor competition activities in media and on ground and highlighting it within the team
- Ideate and create the brand plan as a process to establish the brand positioning
- Sharing of activities for the whole year with the agency and internal team for planning
- Preparing creative, media, and PR briefs to establish alignment to the brand plan
- Participate in development of marketing strategies and brand building exercises to increase market share
- Spotting opportunities to leverage brand attributes through media and PR
- Constantly monitor the effectiveness of various media vehicles deployed
- Identify the media vehicles for delivering a campaign media objective (reach or frequency)
- Determine media mix, effectively leverage media and make a complete media plan for a season
- Develop strategy for online and social media
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