Senior Consultant at Praaxis Consultants
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Brand Manager - European Coffee Chain (4-10 yrs)
We are hiring for a Brand manager with an Europian coffee chain, Gurgaon
Looking for candidates only from FMCG Brands.
- Brand Activation, Marketing, Brand promotion
- Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
- Involvement in the development of the company's long term planning that identifies new business opportunities, markets and partners.
- Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
- Monitoring and analyzing business performance vis--vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
- Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
- Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
- Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
- Establishing performance specifications, cost and price parameters, market applications and sales estimates.
- Coordinating regular meetings and preparing regular reports outlining the brands- performance.
- Managing the status of projects, product testing and the evaluation of external agencies.
Salary Offered : 10-15 LPA
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