Brand Manager - Education

Brand Manager Responsibilities

Include:

Analyzing how the brand is positioned in the market and crystalize targeted consumers insights

Taking brand ownership and providing the vision, mission, goals and strategies to match up to

Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Requirements:

Proven working experience as brand manager/ BTL activities

Drive for results and leadership skills

Excellent understanding of the full marketing mix

Highly creative with ability to think out of box

Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Strong analytical skills and data-driven thinking

Advanced communication and interpersonal skills

Up-to-date with latest trends and marketing best practices

Comfortable working with numbers, metrics and spreadsheets