11/01 Nishit
Community Manager at FameFlock

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Brand Manager - Education (2-7 yrs)

Anywhere in India/Multiple Locations Job Code: 880809

The candidate will be responsible for managing the existing as well as developing the strategy for Brand. He/she will be responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium-term strategy for the portfolio, conducting requisite researches to validate hypothesis, coordinate cross-functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go-to-market plan in association with the Sales team.

Key Responsibilities:

- Achieve brand objectives (qualitative & quantitative) as per brand guidelines with an integrated marketing plan.

- Responsible for enhancement and representation of Brand image at all touchpoints.

- Plan, design and execute Online/Offline brand campaigns, strategy for brand awareness, latest product launches, and brand placement communication.

- Will be an integral part of the core business team working to lead the Innovations + Brand Communication for the entire business

- Understanding & defining the brand identity & aligning the entire brand plans accordingly with business heads

- Set up strong relations with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.

- Accountable to lean the entire planning on ATL & BTL to deliver the required value proposition

- Overseeing Annual plans, budgets on HL Brand

- Lead the tactical implementation of digital media, email marketing, content marketing campaigns

- Assist in defining goals and KPI's for marketing programs and services along with reporting and analysis of those metrics

Skills & Competencies:

- Impeccable verbal and written communication skills

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Critical problem solving & stakeholder management

Women-friendly workplace:

Maternity and Paternity Benefits

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