15/10 Namrataa Siingh
Consultant at Ishwa Consulting

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Brand Manager - eCommerce Startup - IIM/ISB/MDI/FMS (4-7 yrs)

Mumbai Job Code: 856565

Brand Manager

We are hiring for Brand Manager. Looking for an experience of (3-6 years) with a start up (e- commerce) and is looking to relocate to Mumbai.

What you bring :

- Minimum 4+ yrs of hard-core Brand management experience in a start-up ecosystem

- Strong analytical skills.

- Proficient in fundamentals of brand marketing with clear consumer focus

- Experience in terms of launching a new brand and scaling it

- Entrepreneurial with high bias for action.

- Ability to work cross functionally with diverse teams (Sales, Product, Brand, Customer acquisition & retention)

- Good understanding of the offline + online media ecosystem, events activation & PR

What you will own :

- Developing the Brand book (including brand proposition, visual identity, brand values, extension and own brand perception).

- Establish Brand as a leader in Edtech ecosystem in India by developing marketing campaigns that drive Awareness, consideration & build equity amongst all relevant stakeholders (school owner, teacher, parent & student)

- Build consumer facing properties to drive overall Brand Equity & engagement of Brand amongst school kids & parents, through large scale Pan India events

- Partner with product owners and category teams to effectively market Lead products, endeavoring to break down silos and work together as "One Lead".

- Inspire and lead the agency partners (creative, media, data).

- Accountable for the optimal utilization of the marketing budget, maximizing ROI

- Support all Sales activations via Trade Marketing and be the custodian of Brand across all touchpoints

- Be the champion of Brand communication across key stakeholder communities School Owner, Teachers, Students & Parents and building organic Brand pull across all

Qualification - MBA (Only from Tier 1 institute)

Women-friendly workplace:

Maternity and Paternity Benefits

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