Consultant at Ishwa Consulting
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Brand Manager - eCommerce Startup - IIM/ISB/MDI/FMS (4-7 yrs)
We are hiring for Brand Manager. Looking for an experience of (3-6 years) with a start up (e- commerce) and is looking to relocate to Mumbai.
What you bring :
- Minimum 4+ yrs of hard-core Brand management experience in a start-up ecosystem
- Strong analytical skills.
- Proficient in fundamentals of brand marketing with clear consumer focus
- Experience in terms of launching a new brand and scaling it
- Entrepreneurial with high bias for action.
- Ability to work cross functionally with diverse teams (Sales, Product, Brand, Customer acquisition & retention)
- Good understanding of the offline + online media ecosystem, events activation & PR
What you will own :
- Developing the Brand book (including brand proposition, visual identity, brand values, extension and own brand perception).
- Establish Brand as a leader in Edtech ecosystem in India by developing marketing campaigns that drive Awareness, consideration & build equity amongst all relevant stakeholders (school owner, teacher, parent & student)
- Build consumer facing properties to drive overall Brand Equity & engagement of Brand amongst school kids & parents, through large scale Pan India events
- Partner with product owners and category teams to effectively market Lead products, endeavoring to break down silos and work together as "One Lead".
- Inspire and lead the agency partners (creative, media, data).
- Accountable for the optimal utilization of the marketing budget, maximizing ROI
- Support all Sales activations via Trade Marketing and be the custodian of Brand across all touchpoints
- Be the champion of Brand communication across key stakeholder communities School Owner, Teachers, Students & Parents and building organic Brand pull across all
Qualification - MBA (Only from Tier 1 institute)