07/01 Ameya Uniyal
Freelance Recruiter at Dream Jobz

Views:810 Applications:116 Rec. Actions:Recruiter Actions:24

Brand Manager - eCommerce/Digital Vertical - Food (7-10 yrs)

Gurgaon/Gurugram Job Code: 650904

Brand Manager - eCommerce/Digital


- Develop a website traffic plan and create goals and benchmarks to meet

- Own the e-commerce assets from functional and technical standpoint

- Monitor conversion rates on daily basis and identify changes, if any

- Partner with advertising and media specialists to increase Online sales for KFC

- Planning of e-commerce marketing calendar in conjunction with marketing objective Identify enhancements in e-commerce assets and develop business case for the changes

- Coordinate with food aggregators for integration related issues

- Project manage selected digital / IT transformation initiatives

- Understand and define the consumer journey, identify pain points and suggest improvements.

- Review new technologies and keep the company at the forefront of developments in digital marketing Competency Area

- Effective project management to lead cross functional teams in driving execution

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