HR Consultant at Subir Sinha HR & Corporate Advisory
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Brand Manager - eCommerce (4-7 yrs)
The client is a technology-driven platform company that provides direct-to-consumer web commerce solutions for leading Retail Brands. Client, with its proprietary platform, integrates online and offline retail channels automating and optimizing Omni-Channel fulfilment. The platform provides brands with a single view of inventory. It helps reduce the costs and complexity of Omni-Channel transformation for brands by using their existing framework and systems. Clients solutions are currently used by brands such as Ray-Ban, Puma, Max, Lifestyle, Fossil and more. Clients Omni-Channel platform comprising of technology, logistics and customer support enables brands and retailers to improve the post-click commerce experience of their customers.
I. 4-7 years of experience in brand marketing, preferably in consumer internet industry
II. Excellent project management skills and a successful track-record of project delivery, well organized and a keen sense for details
III. Experience in leading and cooperating closely with agencies and external creative teams
IV. Able to create visionary ideas while at the same time handle daily business
V. Skilled communicator and relationship-builder who can convey ideas effectively, both verbally and in writing.
VI. Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
VII. Detail-oriented, responsive to feedback, and comfortable with tight deadlines
VIII. Open-minded, optimistic, can-do attitude, and want to have fun while working.
IX. Strong spoken and written English, other language skills are a plus
I. Develop product positioning, value proposition and messaging, driven by creator requirements and data
II. Analyze creator needs, market trends, and competitive developments to define a future product road map of Roposo and work closely with the product team in developing the same
III. Define and build the brand value for Roposo with consistent messaging and assets on all fronts - product, website collateral, creator and partner communications
IV. Plan and deliver multiple brand campaigns throughout the year from the planning stage all the way to delivery while working hand in hand with other cross-functional teams
V. Leverage audience insights and data to understand how best to engage with our core audience, delight and surprise them by bringing those campaigns to life with innovative and creative work that cuts through
VI. Be the voice of the creator - Understand creator needs and pain points through one-on-one interactions directly with them or other business stakeholders and through data analytics
VII. Steer all brand marketing activities in line with OKRs and brand strategy - driving innovations, brand consistency and efficiency
VIII. Identify new opportunities to build the brand perception in India, create new ideas and activities and work closely with cross-functional teams to kick off key initiatives
IX. Work with other cross-functional teams and agencies including Creator, Content, and Partnership teams, as well as creative, media and digital agencies to ensure campaigns are extended across all touchpoints.
X. Coordinate the in-depth evaluation of your campaigns and proactively optimize strategies based on learnings
XI. Set up measurement and track performance of all marketing campaigns
XII. Utilize in-depth marketing research, customer insights and market segment developments