Brand Manager - eCommerce

This is a crucial role and candidates will own and drive brand marketing for the user side of the marketplace.

Responsibilities : 

1. Develop and execute platform level Brand Vision, identity and rollout in the entire organization

2. Be the custodian of the consumer, and spend significant time generating insights and learning from consumers and professionals; Monitors global and local market trends and analyses existing consumer/shopper studies

3. Owner and go-to-person for defining and tracking brand health metrics

4. Own in entirety, the central brand communication, and conceptualize strategies for different asks from the business

5. Develops and executes brand toolkit with excellence across all touch points

6. Work with the Creative and Media buying agencies to conceptualize innovative and memorable marketing campaigns to grow Brand Health Metrics

7. Develop and execute large ATL campaigns to drive brand awareness, equity and other brand health metrics

Required Experience

1. MBA from Tier-1 B School with 3 to 5+ years experience in E-commerce Brand Marketing

2. Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning, Brand Visual Identity and guidelines

3. Strong experience in designing Brand Communication Message strategy and bringing it to life across touchpoints

4. Experienced in defining and owning Brand Health Scorecard

5. Agency management experience handling both creative & media agencies is critical 6. Strong eye for creative and communication

7. Strong stakeholder management and communication skills

8. Demonstrated leadership which enabled business results and ability to get hands dirty 

9. Must have a strong penchant for building brands, should be driven by consumer insights and should be a self-starter

Skills Required - Consumer First, Hustler, Innovative, First principles approach, Analytical, Courageous, Can get things done