Brand Manager - Digital Media & Entertainment Firm

FIRM: Digital media and entertainment firm

LOCATION: Hyderabad

Responsibilities

- Own and plan FIRM'S brand marketing portfolio across various markets

- Shape unique identity for the brand and ensure consistency in branding and marketing communications across all the channels

- Plan communication strategy across both internal and external platforms (ATL, BTL, Offline, PR, Digital & Social Media etc.,)

- Develop innovative campaigns based on consumer insights and behavior

- Plan marketing requirements by collaborating with multiple teams (Content marketing Team, Business Team and Marketing Team and Product Teams)

- Coordinate with internal creative teams and external agencies for timely execution of marketing requirements

- Partner with creative agencies and media partners to create integrated marketing plans

- Define KPI's and measure performance of marketing campaigns

- Assess and report ROI of marketing campaigns

- Monitor market trends, research consumer markets and competitors activities

- Track impact of marketing plan on key business parameters & brand health parameters

Requirements

- 3-6 years of Brand management experience preferably with digital-first companies

- Creative mindset with good analytical abilities

- Should be highly data driven, displaying strong analytical skills, in assessing impact of decisions and in planning marketing strategies and execution.

- Up-to-date with latest trends and marketing best practices

- Understanding premium aesthetics, can build an image leading narrative

- Excellent understanding of the full Marketing mix, Digital & Social Media

- Excellent communication skills and able to work effectively both as an individual and in a team environment