Brand Manager - D2C Home Building Platform (3-9 yrs)
We are looking for a Brand Manager for a D2C Home Building Platform.
- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our customer value proposition.
- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.
- Collaborating with Building Product Design team build BPD annual marketing initiative calendar to drive penetration led growth.
- Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed.
- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.
- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature of the platform as a leader brand.
- Track competitive activity to inform the GTM strategy & design plans to maximize market impact.
- Minimum 3-4 years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories.
- MBA with specialization in Marketing (Preferred premier B school), with a potential to be groomed into bigger roles - need to offer progression.
- Must have industry exposure: Building & Construction / White Goods
- Mandatory skill set:
- Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ category creation.