Roles & Responsibility :

The primary scope of this role would be to help build WOW Life Science (nutrition and wellness) brand. The role covers strategic, analytical & executional support to help the brand achieve its business targets.

Job responsibilities include :

- End-to-end management of short & mid-term marketing plans basis the long-term objectives of the brand.

- Market & Consumer Understanding: Analysing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the consumer - triggers, barriers, etc.

- New Products Launch Success: Designing and executing new product launch playbook for success across different channels - d2c, marketplaces, offline.

- Communication Development: Ownership of messaging across all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc.

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives.

- Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors.

- Other activities required to support portfolio management, sales support, customer service, etc. to drive overall brand success.

Educational/ Experience requirements :

- Bachelor's degree (business/marketing expertise pref.), Post-grad. in Marketing preferred

- ~2-3 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing

- Prior experience in direct-to-consumer brands or FMCG brands would be an advantage

- Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously

- Excellent stakeholder management

- Analytical bent of mind - comfortable around digital data to learn and take better decisions

- Passionate about building lovable consumer brands

Compensation budget: 20-30L