Brand Manager/D2C - eCommerce Beauty Care

KEY AREAS RESPONSIBILITIES:

- Prior experience of managing a team is a must Project

- Manage multiple projects at once and deliver top quality work within Management the stipulated timelines Creative communication Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team

- Work with content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality

- Website management

- Own customer experience on the website.

- Work with the tech team to improve the UI/UX or build new features

- Own every word and every image on the website Drive Revenue

- Drive product and category revenue through new initiatives, ad concepts, influencers, ATL etc. Promotions & offers

- Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication

- Design and structure right offers, monitor performance and make changes as per data

Skills & Competencies:

- Prior team management experience is a must

- Prior experience with Project Management will be a plus

- Understanding of creative communication, design and visual aesthetics

- Strong bias to action

- Agility and ability to take decisions/course correct fast

- Strong verbal & written communication

- Understanding of advertising and marketing campaigns

- Proficiency in English

- Website content management experience will be a plus

- Relationship management with all key internal stakeholders and external agencies

- Results driven & ROI focused

- High consumer-centricity

- Experience with working on Shopify will be a plus